Get Out Your Pocket Protectors

January 4th, 2011 by Andy Gillette

Ann and I have been nerding out on Thomas Kuhn lately.  Kuhn was a scientific historian who wrote one of “the hundred most influential books since the Second World War” (according to The Times Literary Supplement) and is one of my favorite MBM-related books (according to The Gillette Compendium of Andy’s Opinions).  That book–The Structure of Scientific Revolutions–created a stir in popularizing a view of how scientific discoveries are made, and one that flew in the face of what most people assume about “science.”

[If you're familiar with this book, feel free to skip this paragraph.]  The traditional conception of scientific discovery is basically that scientists dispassionately analyze data and draw incontrovertible conclusions from that data that become scientific fact, following the scientific method.  Kuhn, however, has a different way of looking at the discovery process.  He introduces the concept of the “paradigm,” which is a commonly held set of key assumptions about a topic that shapes what an individual believes about the world–think of it as meta mental models.  For example, whether light travels at a constant speed or not, whether atoms exist, whether the earth or sun is the center of it all, etc.  These beliefs fundamentally influence how a scientists views the data before her, or even what’s considered “data” to begin with.  Far from being objective, scientists are acting on assumptions, biases and preferred subjective beliefs.  Check out the videos below to learn more about his interesting ideas.

Here are a few rough-hewn thoughts on how this esoteric reading has helped me improve my thinking on management–please disagree or offer other interpretations!

  • Paradigms as “mental models”–Much like goggles that filter out certain colors, paradigms affect what and how we see (interpret) the world around us.  If my paradigm says that all people will cheat me, I will treat them differently than Ann, who’s paradigm is that all people are trustworthy.  If my paradigm or mental model about my business is that the best way to get ahead is by working alone vs. with a team, I will act accordingly.
  • If you look at the “Science of Human Action” chart in The Science of Success (pg. 48-49) “Experimental Discovery” shows up in two places–once in Knowledge Processes and once in Vision.  How does a Vision (or fundamental mental model of the world) affect what knowledge you consider to be important?  How does it help you identify new opportunities, or limit you from seeing others? (ht to Ann)
  • Paradigms, Vision, and capabilities–How does your vision of “what we do” affect what you focus efforts on?  If my vision/paradigm about my business is that “We are a ‘train’ company” vs. “We are a ‘transportation’ company,” I will likely constrain my efforts to train-related opportunities as opposed to looking more broadly.  Do I have an “activity” or “capability” view of what makes us successful, and which is better?
  • Paradigms inherently constrain scientists to focus on an existing worldview, which blocks them from exploring non-paradigm issues.  This is good when it allows multiple individuals to advance a field in unison; this is bad if it blocks off new and better ideas.  If “MBM” is a paradigm of how to manage things, does this beneficially constrain us to focusing on good things or does it mentally block us off from considering non-MBM ways of acting?  Are we in special danger of form-over-function the more we focus on “MBM” per se?

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5 Responses to “Get Out Your Pocket Protectors”

  1. Paul Mueller Says:


    Andy,

    Because we don’t run a ton of repeated experiments day to day like scientists do, 1) do you think that it is harder for us to identify anamolies from ordinary occurances? and 2) do you think we sometimes give too much weight to anomolies to the extent that we don’t have a strong paradigm through which we operate?

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  2. Andy Gillette Says:


    @Paul Mueller: Hmmm… Of the cuff, I’d say…

    1′–I think in a business w/ profits, you probably have a lot of ‘experiments’ going in terms of implicitly saying “if I spend X resources in Y ways, I’ll get more or less profit” so there’s a feedback process that proves/disproves your theory; in non-profits, that’s of course much weaker.

    2′–I think that is exactly why having a clear vision (or well developed ‘paradigm,’ in a sense) is important, especially in non-profits. One of the benefits of a well-established paradigm–according to Kuhn–is that its specificity allows multiple scientists to know what/where to focus energies on, allowing them to quickly advance the paradigm’s body of knowledge. I’d argue that we want clear visions of what it is we do in organizations to provide that focus to employees and to more quickly realize when a vision is no longer helpful at allowing us to achieve results. I’d rather have a so-so vision that is clear vs a really great idea that the team isn’t united around: the anomolies will show up faster that way. “Truth emerges more readily from error…” and all of that.

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  3. Ann Zerkle Says:


    Thanks for the great questions/comments Paul. Here are my quick thoughts.
    1.I wonder if we all have to rely on hunches (Polanyi-style) to help us identify anomalies. I keep thinking about how people spotted anomalies in the book “Blink.” It was hunches and guesswork at first (though I would argue it was personal knowledge at work) and only later could they verify the anomalies were important.

    2.The book “Self-Insight,” argues humans have a natural tendency to focus on the outliers or things that surprise us. I think your concern is very real.

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  4. David McGinnis Says:


    For Commercial Towel we finally realized that we don’t sell paper towels, we sell dry hands.
    When our customers realize that they are buying dry hands, they are willing to pay a premium for our product. (more dry hands per dollar, not necessarily more towel)
    When customers think they are buying paper towels, they tend to go with price only.

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  5. Andy Gillette Says:


    @David McGinnis: That’s a really great example–might use that in class to illustrate an application of this concept.

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